#IconosquareInterview #smm #socialmedia #marketing @ravens 2/3 ________________________________________ Key Statistics Engagement Rate: 3,45% Posts on Hashtag: 1,1M Average Number of Likes: 14,1 Average Posts per Week: 8 ________________________________________Q: How often are you using Direct Message to contact your fans? Has it helped you? A: Direct Messaging is not something we have ventured into using yet, due to the amount of engagement we get on a daily basis from our fans. But it’s an incredibly helpful tool, and we look forward to exploring ways that make sense for us to use it in the future. ________________________________________Q: What motivated your choice to join Iconosquare? A: The ability to search a hashtag and see all the posts associated with that is probably the best use for us. Particularly on gamedays when there is a high volume of fan-generated content, it makes our job much easier to be able to quickly see what is being posted and respond to it. Liking fan photos and commenting on their posts in which they proudly show off their Ravens pride is an important way for us to interact with our fans across the platform. It’s much easier to do these things through Iconosquare than it is natively on Instagram. Also, since Instagram analytics are limited, we look at data about our account provided by Iconosquare to help get a sense of the bigger picture. ________________________________________Q: How do you measure your brand influence on Instagram? A: We track our engagement rates (likes, comments) and follower count week to week and month to month to see what content is performing well, and what sort of things our fans are looking to see. We also track hashtags like #PlayLikeARaven, #RavensNation and #Ravens to see what sort of content our fans are uploading and how often we are mentioned. ________________________________________ Read the full interview: http://bit.ly/RAVENS-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/08 06:13:36