#IconosquareInterview #smm #socialmedia #marketing @borsalino_world 3/3 ________________________________________ Key Statistics Engagement Rate: 2,19% Posts on Hashtag: 31,2K Average Number of Likes: 782 Average Posts per Week: 3 ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: We constantly scan Instagram for the best users’ pictures showing our products and some of them are being shared on our account. Publishing user-generated contents is a simple and very effective way to find new followers and keep them engaged, and it is also a way to thank them for sharing the love for our brand. ________________________________________Q: How do you measure your brand influence on Instagram? A: Followers count is not enough anymore. It is also important to pay attention to engagement rate, comments count, likes count and much more. ________________________________________Q: When posting a media, what is your Like/Comment threshold that makes it acceptable? A: We usually get an average 800 likes and around 10 comments per post, so we consider it a success when we get more than 1.000 likes and 20 comments on a single post. ________________________________________ Read the full interview: http://bit.ly/BORSALINO-ITW #fashion

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/07 14:11:28