#IconosquareInterview #smm #socialmedia #marketing @ripcurl_usa 1/3 ________________________________________ Key Statistics ER (Engagement Rate): 4,73% Posts on Hashtag: 24,7K Average Number of Likes: 21,3K Average Posts per Week: 9 ________________________________________Question: @ripcurl_usa posted its first Instagram picture on the 11th of December 2011. Why did you choose to join Instagram? Answer: There was a lot of buzz behind instagram and it was a great platform to showcase the Rip Curl brand in a fun way giving our consumer a more personal perspective into our world. ________________________________________Q: How relevant is Instagram for a brand like yours? A: Extremely relevant. Instagram gives brands the opportunity to express what they stand for and we get to showcase it with pictures of fun waves, great product and world class athletes. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Instagram has helped us connect with our consumers in a lot of different ways. As I mentioned above it helps us share what Rip Curl believes in and it also gives us the opportunity to really tie in our athletes with the brand. We have some amazing athletes that are part of our crew and being able to share their trips and waves with our followers on a daily basis only encourages the consumer to believe in us that much more and reminds them to constantly live the search. ________________________________________ Read the full interview: http://bit.ly/RIPCURL-ITW #surfingiseverything

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/02 02:50:56