#IconosquareInterview #smm #socialmedia #marketing @bayloruniversity 1/3 ________________________________________ Key Statistics Engagement Rate: 6,06% Posts on Hashtag: 192K Average Number of Likes: 3K Average Posts per Week: 8 ________________________________________Question: @bayloruniversity posted its first Instagram picture on the 8th of July 2012. Why did you choose to join Instagram? Answer: We love Instagram because it gives us the opportunity to show off the beauty of Baylor University! We originally started out as @baylorphotos, but then were giving this account to use the university’s voice in all our posts. ________________________________________Q: How relevant is Instagram for a university like yours? A: Typically higher education depends on print pieces like a viewbook to showcase campus and the mission of the university. We have been able to do this work on Instagram, giving our followers a daily glimpse of who we are and what we do. Baylor University is a faith-based institution, so we are able to include our mission AND faith into our posts. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your fans? A: We are overjoyed at the great engagement with our followers and fans! A large percentage of our posts come from our fans and we love sharing their images. This helps us build upon our credibility as THE source for all things Baylor!!! ________________________________________ Read the full interview: http://bit.ly/BAYLOR-ITW #education

iconosquareさん(@iconosquare)が投稿した動画 - 2015/03/27 01:59:44