#IconosquareInterview #smm #socialmedia #marketing @bonnaroo 1/3 ________________________________________ Key Statistics Engagement Rate: 3,56% Posts on Hashtag: 316K Average Number of Likes: 3,6K Average Posts per Week: 11 ________________________________________Question: @bonnaroo posted its first Instagram picture on the 14th of February 2012. Why did you choose to join Instagram? Answer: Simple. People in the office and their friends were starting to use it. It was fun and engaging. At the time, Facebook and Twitter were the only platforms where we were truly active so this was an obvious outlet for a new way to reach our audience. ________________________________________Q: How relevant is Instagram for a brand like yours? A: Instagram is vital to engaging and growing our Bonnaroo community. Our festival offers a unique experience to every individual that attends. Photos help share that experience with the rest of the world, and Instagram facilitates that storytelling across all aspects of our brand, from music and comedy to camping and culinary. It fits everything. ________________________________________Q: How often are you using Direct Message to contact your fans? A: Some fans have used Direct Message to send us photos that they’d like featured on the official account. That’s really the extent to which we’ve utilized Direct Message at this point, but there’s certainly more to explore there! ________________________________________Read the full interview: http://bit.ly/BONNAROO-ITW #music

iconosquareさん(@iconosquare)が投稿した動画 - 2015/03/20 02:31:44