#IconosquareInterview #smm #socialmedia #marketing @atlantafalcons 1/3 ________________________________________ Key Statistics Engagement Rate: 2,84% PoH (Posts on Hashtag) 629K Average Number of Likes: 6,7K Average Posts per Week: 6 ________________________________________Question: @atlantafalcons posted its first Instagram picture on the 27th of April 2012. Why did you choose to join Instagram? Answer: We noticed many of our fans were on the platform, and we saw social heading in the direction of photos, videos and graphics. It was an easy decision for us. ________________________________________Q: On your last 100 media posted, you have 3 videos. Why? Is it more complicated to tell a story through a video rather than a picture? A: Instagram video is just something we have not utilized often, for a variety of reasons. We have focused more on those quick videos (using Vine) in the past, but our social strategy is constantly evolving. Visuals and videos are becoming more prominent and engaging in the social space, and something we will continue to explore. ________________________________________Q: How do you measure your brand influence on Instagram? A: Right now our main KPIs are audience growth rate and engagement rate. We now utilize a social platform that gathers all analytics for us to track these KPIs. ________________________________________ Read the full interview: http://bit.ly/ATLFALCONS-ITW #riseup

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/01 01:55:28