#IconosquareInterview #smm #socialmedia #marketing @shwoodshop 2/3 ________________________________________ Key Statistics Engagement Rate: 1.23% Posts on Hashtag: 4.8k Average Number of Likes: 675 Average Posts per Week: 7 ________________________________________Q: How relevant is Instagram for a brand like yours? A: Instagram is a crucial piece of our marketing mix. It is by far the easiest and most cost-effective way to engage with people interested in our brand and to be exposed to those not yet familiar with us. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: It is by far our most engaged social audience. And the real power of the platform is in how it provides a direct, two-way, link between our followers and us. We can alert people who are interested of new products or projects and, by the same token, people can directly reach out to us with questions or issues they are having. ________________________________________ Q: What motivated your choice to join Iconosquare? A: Like any small-but-growing business, we are always looking for the easiest and most cost-effective way to do something. Iconosquare is a great resource to easily track key numbers for our instagram efforts. ________________________________________Q: How do you measure your brand influence on Instagram? A: Proper metrics are still a work in progress for us. However we do look at new followers, total followers, total likes, and likes/media. ________________________________________ Read the full interview: http://bit.ly/SHWOOD-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/04 04:03:28