#IconosquareInterview #smm #socialmedia #marketing @shakeshack 2/3 ________________________________________ Key Statistics Engagement Rate: 1,86% Posts on Hashtag: 264,5K Average Number of Likes: 3K Average Posts per Week: 19 ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Instagram is just plain fun. It’s photo-focused, perfect for our visual style, with delicious food shots mixed in with our playful graphics and branding. It’s easy for fans to share photos with their friends, and it’s not so cluttered and busy as some other platforms have become. ________________________________________Q: What motivated your choice to join Iconosquare? A: Iconosquare offers an easy way to monitor social activity, respond to comments, and track hashtags. We’re a big fan of the social analytics available. ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: We constantly are seeking out fans who use #shakeshack or geotagging, to build awareness of the account and increase follower count. Most engagement is simply the result of posting visually beautiful and creative photos with witty and timely captions. We share photos from our partners and influencers, as well as regular fan photos. From time to time, we partner with music brands like for contests like our recent Shack Spring Concert Pass giveaway, where fans tagged a friend in the comments to enter to win concert tickets from bands featured on the Shack playlist, and a Shack gift card. Every year during the holidays we run the #12DaysofShack giveaway, handing out different prizes every day for twelve days. ________________________________________ Read the full interview: http://bit.ly/SHACK-ITW #shackfan

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/03 04:29:04