#IconosquareInterview #smm #socialmedia #marketing @shakeshack 1/3 ________________________________________ Key Statistics Engagement Rate: 1,86% Posts on Hashtag: 264,5K Average Number of Likes: 3K Average Posts per Week: 19 ________________________________________Question: @shakeshack posted its first Instagram picture on the 26th of February 2012. Why did you choose to join Instagram? Answer: Instagram took off around the time that taking photos of food really became a phenomenon. With food having a natural home on Instagram and the growing popularity of the platform at that time, it was the right time for Shake Shack to start engaging with our fans there. We actively engage our fans on most social media, taking the Shake Shack experience everyone knows and loves, and translating it to the digital space. ________________________________________Q: How relevant is Instagram for a brand like yours? A: Extremely relevant. Shake Shack food is very photogenic and lends well to the photo-focused platform. There are currently 264,000 photos with #shakeshack on Instagram. We have so many creative and talented guests, so we love cultivating the Shake Shack community by sharing their photos, artwork and more on our account. ________________________________________Q: How often are you using Direct Message to contact your fans? A: We receive many #shackfan submissions through Direct Messages, but otherwise we mostly use it to contact contest winners. It’s been a good conduit to take conversations offline, but most of our engagement with the Instagram community happens directly in the comments sections of our photos. ________________________________________ Read the full interview: http://bit.ly/SHACK-ITW #shackfan

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/03 02:01:52