#IconosquareInterview #smm #socialmedia #marketing @ripcurl_usa 3/3 ________________________________________ Key Statistics Engagement Rate: 4,73% Posts on Hashtag: 24,7K Average Number of Likes: 21,3K Average Posts per Week: 9 ________________________________________Q: On your last 100 media posted, you have 20 videos. Which is one of the highest ratio we’ve seen. How have you integrated the use of videos in your Instagram strategy? A: We have so much great content to share of our athletes that we figure it’s not doing any good not being shared, so we have dedicated one post per week to instagram clips. Instagram videos might not get the most likes, but our followers love to comment on them, which is great engagement for us. ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: Creating a 2-way conversation organically with our followers on Instagram by posting great content and asking a simple question in our caption has really helped with engagement as well as sharing. ________________________________________Q: When posting a media, what is your Like/Comment threshold that makes it acceptable? A: We don’t really gauge by what is acceptable, but we aim to get over 20,000. It also depends on the interaction with our followers, if we get a low amount of likes but a lot of comments and shares then that’s equally as great as getting 20,000+ likes on a post. ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: @ripcurl_aus, @ripcurl_europe, and @ripcurl_brasil ________________________________________ Read the full interview: http://bit.ly/RIPCURL-ITW#surfingiseverything

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/02 07:38:56