#IconosquareInterview #smm #socialmedia #marketing @borsalino_world 1/3 ________________________________________ Key Statistics Engagement Rate: 2,19% Posts on Hashtag: 31,2K Average Number of Likes: 782 Average Posts per Week: 3 ________________________________________Question: @borsalino_world posted its first Instagram picture on June, 21st 2012. Why did you choose to join Instagram? Answer: We believe that social media is a great way to connect with our online audience: we can talk to real people and build valuable relationships thanks to everyday dialogue. Being a fashion brand means keeping a big part of our marketing strategy focused on the capitalisation of our visual and aesthetic assets. And Instagram, thanks to its photographic-centered nature, perfectly fits this need. Finally, fashion enthusiasts love this social network, so it is easier to work on marketing objectives such as brand awareness, user engagement and loyalty. ________________________________________Q: How relevant is Instagram for a brand like yours? A: Actually Instagram is one of the main players of our digital pr strategy. We deliver many key contents through this channel and we get very useful insights about consumers’ behaviour and their “fashion contents” consumption, about both our products and the brand’s perception itself. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: With Instagram it is incredibly easy to identify micro communities operating around specific hashtags and this makes us able to create extremely targeted content strategies to connect with them and make them “brand enthusiasts”. ________________________________________ Read the full interview: http://bit.ly/BORSALINO-ITW#fashion

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/07 04:31:12