#IconosquareInterview #smm #socialmedia #marketing @philips 2/3 ________________________________________ Key Statistics Engagement Rate: 3,93% Posts on Hashtag: 134,5K Average Number of Likes: 389 APW (Average Posts per Week): 14 ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: As said before we decided to focus our Instagram activity on 2 pillars: Storytelling and inspiring content. That’s why in 2014 we started a series of collaborations with Instagram Influencers where we explore what #lightislifemeans to them. We don’t feature products or Philips itself per se, but a visually arresting long arc storytelling focused on beauty and inspiration. In other words we’re essentially sponsoring and curating great stories/photography from new media artists. By sharing their stories, their point of view and enhancing their talent we want to connect with Instagram’s traditional audience. ________________________________________Q: What are the features you like most on Iconosquare? A: We definitely like the Snapshots: a nice and easy overview of of the channel. We also could not live without the Statistic – most of our activity and content planning is based on the data we collect from this tool. ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: I always recommend the following 3 accounts: @Brahmino – full of powerful images and stories @jr – behind the scene of his inspirational works @thejasminegarden – a teenager describing her daily life beautifully ________________________________________Read the full interview on our blog: http://bit.ly/philips-ITW #paris

iconosquareさん(@iconosquare)が投稿した動画 - 2015/01/30 05:43:44