#IconosquareInterview #smm #socialmedia #marketing @forever21 3/3 ________________________________________ Key Statistics Engagement Rate: 2,29% PoH(Posts on Hashtag): 3,4M Average Number of Likes: 135K Average Posts per Week: 18 ________________________________________Q: How relevant is Instagram for a brand like you? A: Instagram has allowed us to show global trends that represent us as a brand and separate us from our competition in ways that we were not able to before. As we are a global company, accessibility is very important to us. ________________________________________Q: When posting a media, what is your Like/Comment threshold that makes it acceptable? A: This changes month-to-month, however, we always make sure our content is varied and we try to push the limits with the kinds of photos we take and repost; we don’t want people to see the same thing over and over. ________________________________________Q: What are the most inspiring brands/accounts on Instagram? A: The most inspiring Instagrams are the ones you discover. We love going through our branded hashtag #F21xMe and discovering new talent and creative minds out there that love and appreciate Forever 21. ________________________________________Q: How do you measure your brand influence on Instagram? A: You can’t just look at follower count anymore. We pay attention to engagement rate, follower count, comments, likes etc. ________________________________________ Read the full interview on our blog: http://bit.ly/F21-ITW #fashion

iconosquareさん(@iconosquare)が投稿した動画 - 2015/01/22 07:30:24