#IconosquareInterview #smm #marketing #socialmedia @blackmilkclothing 2/3 ________________________________________ Key Statistics Engagement Rate: 1,35% Posts on Hashtag: 364K ANL (Average Number of Likes): 13K Average Posts per Week: 23 ________________________________________Q: When posting a media, what is your Like/Comment threshold that makes it acceptable? A: Obviously the more likes and comments, the happier we are, however there are a variety of other factors involved in determining whether a post is a success. We have to consider the content – if it is a customer photo, whether we’re making an announcement, or asking a question. Some images work better than others, of course, and over time we’ve definitely gotten a feel for what makes a great post. ________________________________________Q: What are the features you like most on Iconosquare? A: The ‘manage’ feature is extremely helpful to us. We deal with a huge volume of comments, and the manage feature for comments means we can respond to everyone who asks us a question. The statistics are invaluable, too, as they let us know how we’re going and help us identify trends. ________________________________________ Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Instagram helps us really understand our community. When someone tags an amazing selfie with #blackmilkclothing we can check out their profile as long as its not private and really get to know them. That in turn helps us develop those really strong relationships that we value so highly. That one-on-one familiarity means when we comment on a tagged photo, we really know who we’re talking to – it stops being a generic business to customer interaction and becomes a conversation between friends. ________________________________________ Read the full interview on our blog: http://bit.ly/BMC-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2015/01/09 07:11:12