#IconosquareInterview #smm #socialmedia #marketing @blackmilkclothing 3/3 ________________________________________ Key Statistics Engagement Rate: 1,35% Posts on Hashtag: 364K ANL (Average Number of Likes): 13K Average Posts per Week: 23 ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: Our confirmation email is the initial push, so when you buy something from the online store the email confirming your order actually says “don’t forget to take a selfie and post it online”. We also actively seek out photos on Instagram hashtagged with #blackmilkclothing and our social media team like and comment on all of them – our community loves this interaction, and it definitely encourages people to post even more content. We’ve run pic-a-day promotions, challenging the community to take a photo every day according to a theme, with the top 9 being reposted from each day. We’ve run similar challenges for our real-world events like SharkieCon, where winners can win vouchers. We will also be having a special release in January to celebrate reaching 1 million followers, which is super exciting. Having a dedicated social media team whose job is to connect with the community and forge those genuine relationships makes it a lot easier to keep the community growing. The community loves the interaction on Instagram. ________________________________________Q: How do you measure your brand influence on Instagram? A: We definitely keep an eye on the number of photos that are being tagged as #blackmilkclothing, which is super important to us as those are the photos we pull to the website and directly encourage sales. Our social media team also keeps an eye on Google analytics and the kinds of sales and traffic we receive after posting on Instagram. ________________________________________ Read the full interview on our blog: http://bit.ly/BMC-ITW Small questions for you: - Did you know @blackmilkclothing before today? - How did you hear about this brand? Via a friend? Via an ad? Or from another social network?

iconosquareさん(@iconosquare)が投稿した動画 - 2015/01/09 09:44:48