#IconosquareInterview #smm #socialmedia #marketing @guggenheim 2/3 ________________________________________ Key Statistics Engagement Rate: 1,14% POH (Posts on Hashtag: 149K) Average Number of Likes: 2,3K Average Posts per Week: 12 ________________________________________Q: How relevant is Instagram for an international museum like you? A: As an organization dedicated to the education and appreciation of modern and contemporary art, we see the immediate the impact of sharing images online, for generating access as well as broader reach. Through Instagram, we’re able to distribute images from our collections, exhibitions, architecture, and programs to a global online audience—particularly audiences who live outside of New York City and are unable to physically step inside our building to experience our programming. ________________________________________Q: What features do you use on Iconosquare? A: We use Iconosquare’s metrics tools frequently to track engagement on Instagram, including top posts, engagement rate, and comments. We also often utilize the search tool to view and share hashtags on desktop/web browsers, a feature not yet available on Instagram’s native platform. ________________________________________Q: What are the most inspiring brands/accounts on Instagram? A: We love following our fellow museums on Instagram, including the Metropolitan Museum of Art (@metmuseum), Museum of Modern Art (@themuseumofmodernart), and the Tate (@tategallery). Most recently, a few of our curators have also joined, including Chief Curator Nancy Spector (@nespector). ________________________________________ Read the full interview on our blog: http://bit.ly/GUG-ITW #ny #art

iconosquareさん(@iconosquare)が投稿した動画 - 2015/01/15 05:48:00