#IconosquareInterview #smm #socialmedia #marketing @guggenheim 3/3 ________________________________________ Key Statistics Engagement Rate: 1,14% PoH (Posts on Hashtag): 149K Average Number of Likes: 2,3K Average Posts per Week: 12 ________________________________________Q: How do you measure your brand influence on Instagram? A: On a monthly basis for internal reporting purposes, we track growth in followers, competitive ranking against other art museums worldwide, and top posts. Beyond metrics, we also monitor any media coverage generated from our posts that gets picked up or featured by bloggers or journalists. ________________________________________Q: On your last 100 media posted, you have 4 videos. As a museum, your can answer this question: Is it more complicated to tell a story through a video rather than a picture? A: We are just beginning to share excerpts of longer-form videos produced for our website on Instagram to extend the distribution of interviews with artists and curators. Videos can often tell a story better than a still image. However video assets are not always available. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: The Guggenheim is active on more than 30 social media profiles across our multiple museum locations in New York, Bilbao, and Venice—including Twitter, Facebook, YouTube, Flickr, and Google+. Instagram is our newest social media platform, and also the fastest growing due to worldwide appetite for images, as well as the growth of mobile, and ease of translating our museum’s on-site activities through a visual platform. ________________________________________ Read the full interview on our blog: http://bit.ly/GUG-ITW #ny #art

iconosquareさん(@iconosquare)が投稿した動画 - 2015/01/15 08:36:32