#IconosquareInterview #smm #socialmedia #marketing @forever21 2/3 ________________________________________ Key Statistics Engagement Rate: 2,29% PoH(Posts on Hashtag): 3,4M Average Number of Likes: 135K Average Posts per Week: 18 ________________________________________Q: @forever21 posted its first Instagram picture on the 25th of October 2011. What were your motivations back then? A: Forever 21 has always appreciated and understood the impact social media has on its consumers. Since we are a lifestyle brand, we wanted to join a community in which we could not only showcase our product, but interact and engage with our customers and see how they wear Forever 21. ________________________________________Q: What are the features you like most on Iconosquare? A: The ability to see what the best times of day are for posting. It’s simple, easy to use and helps us optimize our content. ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: We love user-generated contests involving Instagram. We love seeing how our fans will go out and shoot at the coolest locations and style the coolest outfits – they really inspire us. We are just about to announce a #F21FitnessChallenge Sweepstakes in which people can show how they stay active in our new Forever 21 Activewear for a chance to win a new wardrobe! Our fans love when we connect with their lives. ________________________________________ Read the full interview on our blog: http://bit.ly/F21-ITW #fashion

iconosquareさん(@iconosquare)が投稿した動画 - 2015/01/22 05:30:56