#IconosquareInterview #smm #socialmedia #marketing @forever21 1/3 ________________________________________ Key Statistics Engagement Rate: 2,29% PoH(Posts on Hashtag): 3,4M Average Number of Likes: 135K Average Posts per Week: 18 ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Instagram is authentic and a two-way conversation. We can repost images from our fans no matter where they are located and see how people from all around the world are wearing Forever 21. Instagram allows us to engage with our consumers on a very personal level. ________________________________________Q: On your last 100 media posted, none of them are videos. Why? Is it more complicated to tell a story through a video rather than a picture? A: We are constantly engaging with our fans through our posts and content. We found that our fans on Instagram want to see images, and our fans on other social media channels engage more with videos. On Instagram, our fans take time to reflect on the outfit and to put their own spin on it. That is harder to do with a video on Instagram platform. ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: People should follow accounts that speak to them personally – this could be fashion, health, celebrity, travel etc. Our favorites are always changing, and we are constantly inspired by what see on our daily scrolls. ________________________________________ Read the full interview on our blog: http://bit.ly/F21-ITW #fashion

iconosquareさん(@iconosquare)が投稿した動画 - 2015/01/22 03:29:20