#IconosquareInterview #smm #socialmedia #marketing @philips 1/3 ________________________________________ Key Statistics Engagement Rate: 3,93% Posts on Hashtag: 134,5K Average Number of Likes: 389 APW (Average Posts per Week): 14 ________________________________________ Q: How relevant is Instagram for a technology company like you? A: Instagram has created a new and interesting way of communicating. From my point of view Instagram is not a platform for photographers but a platform for people: it enables users to express themselves and share their daily life visually. And for this reason Storytelling is a very important element that helps us to share our brand mission and brand values in a unique and inspiring way. ________________________________________ Q: When posting a media, what is your Like/Comment threshold that makes it acceptable? A: Looking at the size of our community an average of 300 likes is what we aim for each post. It is also true that we usually don’t look only at the numbers, for us it is also important the feedback we receive in the comments and on other platforms. ________________________________________ Q: How do you measure your brand influence on Instagram? A: We measure it by tracking the total number of Followers/Like/Comments and, most important, monitoring the hashtag #lightislife. In the way we can see the effect and the influence of our activity on Instagram. ________________________________________Read the full interview on our blog: http://bit.ly/philips-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2015/01/30 03:10:08