#IconosquareInterview #smm #socialmedia #marketing @leuchtturm1917 1/3 ________________________________________ Key Statistics Engagement Rate: 5,14% Posts on Hashtag: 7K Average Number of Likes: 574 Average Posts per Week: 10 ________________________________________Q: How relevant is Instagram for a company like you? A: Instagram is extremely relevant. It’s visual, it’s fun, it helps us showcase our products in a creative, colourful way and it makes it very easy to connect with people who we may never have encountered otherwise. The Instagram art community is huge and we love being able to tap into it so directly. We have been able to grow our brand in a wonderful way, especially with a younger generation of enthusiasts that may not necessarily find other social media channels enticing. ________________________________________Q: On your last 100 media posted, none of them are videos. Why? Is it more complicated to tell a story through a video rather than a picture? A: We have some ideas for video campaigns for the future but for now we are content with the media we have been posting. We would only share video content that we considered of extremely high engagement potential since it is very often the case on Instagram that videos have very low performance compared to powerful static imagery. ________________________________________Q: When posting a media, what is your Like/Comment threshold that makes it acceptable? A: We have just surpassed 10,700 followers, so we currently consider a post with 500 likes and 8-10 comments as quite successful. Of course, we have had photos that do not resonate as much with our followers, and others that perform even better. We don’t worry too much about these variations and instead use them to gauge what types of content are best received. ________________________________________ Read the full interview on our blog: http://bit.ly/L1917-ITW #art

iconosquareさん(@iconosquare)が投稿した動画 - 2015/01/29 02:21:04