#IconosquareInterview #smm #socialmedia #marketing @leuchtturm1917 3/3 ________________________________________ Key Statistics Engagement Rate: 5,14% Posts on Hashtag: 7K Average Number of Likes: 574 Average Posts per Week: 10 ________________________________________Q: What are the most inspiring accounts on Instagram? A: We really enjoy the @Sharpie Instagram account, since it is fun, colourful and very relevant to our brand. Another impressive account is @Starbucks. They have over 17 Million posts to their hashtag and they do a great job at curating user content and creating a cohesive, beautiful gallery view. Finally, @UrbanOutfitters is doing an excellent job at strengthening their brand identity. They have captured current style and trends so well that their account gives users the ideas that Urban Outfitters isn’t following these trends, they are creating them. Very inspiring. ________________________________________Question: @leuchtturm1917 posted its first Instagram picture on the 14th of November 2013. What were your motivations back then? Answer: We are a company founded in 1917, so obviously we have gone through many changes and adapted to many new markets over the last century. Having joined Instagram a little over one year ago doesn’t make us early adopters by any means, but when we created the account we were looking to test the waters and see how people would connect with our brand. We found very quickly that Instagram is a perfect platform for Leuchtturm1917—it’s ultra visual and it’s where our customers are, all day everyday. ________________________________________ Read the full interview on our blog: http://bit.ly/L1917-ITW #art

iconosquareさん(@iconosquare)が投稿した動画 - 2015/01/29 08:00:16