#IconosquareInterview #smm #socialmedia #marketing @philips 3/3 ________________________________________ Key Statistics Engagement Rate: 3,93% Posts on Hashtag: 134,5K Average Number of Likes: 389 APW (Average Posts per Week): 14 ________________________________________Q: On your last 100 media posted, none of them are videos. Is it more complicated to tell a story through a video rather than a picture? Is a picture really worth a thousand words? A: You can definitely tell a great story in a 15 seconds video. A great example is the video made by Eelco Roos – AKA @croyable on Instagram – about one of the Philips concepts (to watch the video, see the link at the end of the interview) The only reason why we don’t feature any video in our last 100 media posted is because the instagrammers we have been collaborating with usually express themselves better with pictures and text. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: We love storytelling and our main goal on this platform is to inspire people by designing a consistent experience for them. By inspiring our audience we manage to create a connection with them and make our brand more human. ________________________________________Q: What are the most inspiring brands/accounts on Instagram? A: Instagram is full of interesting examples but my top3 at the moment is @humansofny: great mix of street photography and storytelling @starbucks: very interesting use of User Generated Content @DomPerignonOfficial: a fantastic combination of great photography, Storytelling, life-style, behind the scene and user generated content, ________________________________________Read the full interview on our blog: http://bit.ly/philips-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2015/01/30 08:38:40