#IconosquareInterview #smm #socialmedia #marketing #fashion @modcloth 2/3 ________________________________________ Key Statistics Engagement Rate: 1,41% Posts on Hashtag: 99,3K Average Number of Likes: 4,8K Average Posts per Week: 15 ________________________________________Q: What is the philosophy of your Instagram account? A: The ModCloth Instagram feed is a place where we post a mix of engaging creative, product, and culture-driven imagery, as well as highlight our fans. We focus on growing our brand awareness among IG users through encouraging and rewarding customer engagement via reposting their content. This results in a fun mix of UGC reposts, images from our creative shoots (along with accompanying behind-the-scenes content to supplement and tell the full scope of the story), product photography, office culture, and exciting events. ________________________________________Q: What motivated your choice to join Iconosquare? A: Iconosquare was the first tool we used to obtain insight into our growth and performance on Instagram. When it comes to gauging how a specific post aligns with what has performed well for us historically, I find it to be the easiest way to measure that information! ________________________________________Q: How often are you using Direct Message to contact your fans? Has it helped you? A: We utilize Direct Message when we host engagement-rooted giveaways, choose contest winners, and reach out to users for permission to use their photos in newsletters or other on-site promotions. It’s been a big help when it comes to contacting winners of our on-going #Fashiontruth campaign. ________________________________________ Read the full interview: http://bit.ly/MODCLOTH-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/17 04:35:28