#IconosquareInterview #smm #socialmedia #marketing @petzl_official 1/3 ________________________________________ Key Statistics Engagement Rate: 5,7% Posts on Hashtag: 43K Average Number of Likes: 5,4K Average Posts per Week: 6 ________________________________________Question: @petzl_official posted its first Instagram picture on the 25th of July 2013. Why did you choose to join Instagram? Answer: At Petzl, we create tools, information, and training for people who need to move through the vertical world. Our customers include rock climbers, cavers, alpinists, and canyoneers, but also professionals like rope access technicians, arborists, tower climbers, and high-angle rescue specialists, etc. These folks use our gear to access some of the most visually stunning places in the world. So images of people using our solutions are a natural fit for a highly visual platform like Instagram. Add to that Instagram’s rapid growth and strong youth demographic, and it seemed like a no-brainer. ________________________________________Q: How relevant is Instagram for a brand like yours? A: Very relevant, as evidenced by our rapid growth and high engagement levels. The demographic is also a good fit, as we’re interesting in putting our brand in front of the next generation of upcoming climbers, many of whom seem to be Instagram users. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: At the current rate, we’ll have more than 100,000 followers by the time we hit our two-year Instagramiversary, and the number of likes and comments we receive on each post far outpaces engagement on our other social platforms like Facebook and Twitter. We also engage with a lot of our customer’s content, particularly stuff they’ve tagged with us. The clean simplicity of the platform allows us to connect with customers or potential customers in a way that doesn’t feel spammy or salesy, which is particularly important for younger demographics. ________________________________________ Read the full interview: http://bit.ly/PETZL-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/16 01:04:16