#IconosquareInterview #smm #socialmedia #marketing @sandiegozoo 1/3 ________________________________________ Key Statistics Engagement Rate: 3,99% PoH (Posts on Hashtag) 231K Average Number of Likes: 9,6K Average Posts per Week: 4 ________________________________________Question: @sandiegozoo posted its first Instagram picture on the 31st December 2010. Why did you choose to join Instagram? Answer: I joined Instagram in October, 2010, and loved the concept and the small yet thriving community. I thought I was seeing the future of mobile photo sharing. I also immediately saw the potential for brands like ours, who specialize in high-quality visual content, to connect with people looking for that kind of content. ________________________________________Q: How relevant is Instagram for a brand like yours? A: It’s extremely relevant. It’s one of the most powerful tools we have at our disposal to share and interact with the public, foster appreciation for wildlife, and raise awareness about the plight of wildlife across the globe. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Instagram is unique in that our followers are more engaged than on any other platform, which allows our content and messaging to have greater impact and reach. I think part of that has to due with the fact that content isn’t filtered by an algorithm, but it also has to do with the culture of Instagram. Users seem to be more engaged in general. ________________________________________ Read the full interview: http://bit.ly/ZOO-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/15 01:32:00