#IconosquareInterview #smm #socialmedia #marketing @travelalberta 3/3 ________________________________________ Key Statistics Engagement Rate: 4,53% Posts on Hashtag: 200K Average Number of Likes: 7,7K Average Posts per Week: 11 ________________________________________Q: On your last 100 media posted, you have 1 video. Why? Is it more complicated to tell a story through a video rather than a picture? A: We have only started to use video on Instagram. The reason we have only used it minimally to date is because our strategy is to share imagery from our community who use our #explorealberta hashtag. I expect more video will be shared in the coming months, but it is still relatively new for most. ________________________________________Q: How often are you using Direct Message to contact your fans? A: We don’t use Direct Message to outreach to our fans, but we do use it to respond. ________________________________________Q: How do you measure your brand influence on Instagram? A: Our main KPI’s for measuring Instagram is engagement. We track net followers, likes and comments as well as geographic demographics of followers to see if we are growing our audience in our core markets. ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: Three other accounts to follow: @calsnape @taylormichaelburk @photojbartlett ________________________________________ Read the full interview: http://bit.ly/ALBERTA-ITW pic credit: @paulzizkaphoto

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/11 14:15:44