#IconosquareInterview #smm #socialmedia #marketing @usaswimming 3/3 ________________________________________ Key Statistics Engagement Rate: 7,76% Posts on Hashtag: 10,6K Average Number of Likes: 7,4K Average Posts per Week: 11 ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: Most of our rapid growth via Instagram has happened organically, which is really encouraging. We’ve seen tremendous growth of the last year with our followers growing nearly nine times what they were a year ago. We’re fortunate to have some really high-profile events each year, and we really try to take advantage of the number of eyes on us at those times by posting high-quality images and behind-the-scenes content. That’s when we’ve typically seen our largest boosts in followers. As far as keeping followers engaged, we’ve had athletes take over our account from time to time to show what a day in the life of an Olympian is like. We’ve also put a call out for questions for our athletes for an upcoming Q&A on usaswimming.org via Instagram and gotten a high rate of response compared to other social networks. ________________________________________Q: When posting a media, what is your Like/Comment threshold that makes it acceptable? A: A strong post for USA Swimming will receive 7,000-plus likes and around 100 comments. ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: I’m really impressed by what @FCBarcelona does. They have such a broad fan base that speaks such a variety of languages, it’s cool to see how they communications visually and in the text they post. I am a fan of @AnthonyBourdain’s shows and enjoy the behind-the-scenes look at his travels and food that he shares. @GettySport shares really great sport photos from all around the globe. ________________________________________ Read the full interview: http://bit.ly/USA_SWIM-ITW #swimming

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/14 14:17:52