#IconosquareInterview #smm #socialmedia #marketing @sandiegozoo 3/3 ________________________________________ Key Statistics Engagement Rate: 3,99% Posts on Hashtag: 231K Average Number of Likes: 9,6K Average Posts per Week: 4 ________________________________________Q: When posting a media, what is your Like/Comment threshold that makes it acceptable? A: We usually have a pretty good idea when a piece of media did not perform to our liking, but we don’t have set numbers to measure that. One reason for that is that we know certain types of content will not perform as well as others due to their nature, such as photos or videos of reptiles or insects. However, it’s our mission to share that content, so if we set like/comment parameters then all reptile and insect content would be considered a failure, but we don’t see it that way. ________________________________________Q: Anything else you would like to add or share with the community? A: I just want to say that we have the best followers on the planet. They really care about wildlife, and have willingly joined us in the fight to end extinction. Their passion is unmatched, and we couldn’t be more thankful to have them on our side. ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: One account I’ve been following forever is @berlinstagram because the photography is awesome and Berlin is one of my favorite cities on that planet. I also love @nyonair for their spectacular cityscapes of New York. @astro_hugh is another fun account to remind you how small you are. If I could choose four I would go with @jasonmpeterson for his stunning pictorials of Chicago, a city I might live in if I could handle cold weather. ________________________________________ Read the full interview: http://bit.ly/ZOO-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/15 08:15:12