#IconosquareInterview #smm #socialmedia #marketing #fashion @modcloth 3/3 ________________________________________ Key Statistics Engagement Rate: 1,41% Posts on Hashtag: 99,3K Average Number of Likes: 4,8K Average Posts per Week: 15 ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: We have put a lot of thought into integrating social initiatives with site-wide campaigns, and our #Fashiontruthcampaign is a great reflection of that approach. ________________________________________Q: How do you measure your brand influence on Instagram? A: Followers (new, lost, growth), likes, comments, potential impressions, total media, total interactions, and engagements with #ModCloth are our main measures. ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: @jesiiii for adorable crafts/DIY, @keikolynn for fantastic style, and @plumplittlepug because he’s ModCloth official mascot — and he’s adorable. ________________________________________Q: When posting a media, what is your Like/Comment threshold that makes it acceptable? A: We aim for an engagement rate of 6K as a benchmark for success. ________________________________________ Read the full interview: http://bit.ly/MODCLOTH-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/17 08:32:16