Iconosquareのインスタグラム(iconosquare) - 2月5日 09時12分
#IconosquareInterview #smm #socialmedia #marketing @amtrak 3/3
________________________________________ Key Statistics
Engagement Rate: 4,40%
Posts on Hashtag: 194K
Average Number of Likes: 529
Average Posts per Week: 8
________________________________________Q: How relevant is Instagram for a brand like yours?
A: Very relevant. Almost 200,000 photos are hashtagged #Amtrak from riders who love to take the train and Instagram their journey.
________________________________________Q: How do you measure your brand influence on Instagram?
A: Quantitatively, we look at number of followers, engagement through likes and comments, and amount of #Amtrak hash tagged photos. Qualitatively, we look at the conversation among comments and composition of photos.
________________________________________Q: Work aside, what are your 3 accounts you recommend following?
A: We follow @Instagram of course for the latest platform news, @ナショナルジオグラフィック has gorgeous travel photography that inspires us, and @humansofny is a good example of story-telling through the medium of photography.
________________________________________Read the full interview on our blog: http://bit.ly/amtrak-ITW #trains
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