#IconosquareInterview #smm #socialmedia #marketing @axemexico 1/3 ________________________________________ Key Statistics Engagement Rate: 1,61% Posts on Hashtag: 204 Average Number of Likes: 83 Average Posts per Week: 5 ________________________________________Question: @axemexico posted its first Instagram picture on the 15th of February 2014. Your account is relatively “new”, why did you choose to join Instagram? Answer: Our target is focused on guys between 15 and 24 years, and Instagram is a relevant social network for them, so we considered it was important to be present and have engagement our main consumers. Also, we believe that Instagram’s engagement is high, so it helps us make conversation with our consumers. ________________________________________Q: When posting a media, what is your Like/Comment threshold that makes it acceptable? A: We try to achieve at least 100 likes and 5 comments, and also we try to amplify it in order to attract new followers. ________________________________________Q: On your last 100 media posted, none of them are videos. Why? Is it more complicated to tell a story through a video rather than a picture? A: We decided to launch and grow the account by focusing first on pictures that were relevant to our target. Nevertheless, it is in within our plans to start creating short videos that might be appealing to our followers and continue building the way the brand is perceived by its target. ________________________________________Read more on our blog: http://bit.ly/axemexico-ITW #chicasaxe

iconosquareさん(@iconosquare)が投稿した動画 - 2015/02/12 02:18:56