#IconosquareInterview #smm #socialmedia #marketing @axemexico 2/3 ________________________________________ Key Statistics Engagement Rate: 1,61% Posts on Hashtag: 204 Average Number of Likes: 83 Average Posts per Week: 5 ________________________________________Q: How do you measure your brand influence on Instagram? A: Nowadays, we focus on 2 main KPIs: follower growth and engagement. By the end of 2015, we hope to achieve a total of 15,500 followers and 4,600 likes and comments on all of our monthly posts. We use Iconosquare to track our daily follower increase, as well as the engagement achieved by each post, as well as our monthly total engagement. ________________________________________Q: What motivated your choice to join Iconosquare? A: It is a friendly tool with lots of interesting metrics that help us track our everyday results; also, it gives us helpful information that helps us in generating new strategies. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: It has been helpful in order to express our brand’s personality, as well as getting to know the acceptance of content with our target. ________________________________________Read more on our blog: http://bit.ly/axemexico-ITW #chicasaxe

iconosquareさん(@iconosquare)が投稿した動画 - 2015/02/12 05:28:48