Read the full interview: http://bit.ly/RADISSON-ITW ________________________________________ #IconosquareInterview #smm #tourism #socialmedia #marketing @radissonblu 2/3 ________________________________________ Key Statistics Engagement Rate: 3.29% Posts on Hashtag: 62,8K Average Number of Likes: 108 Average Posts per Week: 6 ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Every day we’re trying to break down that wall between ‘customer/guest’ and ‘corporation’. We think Instagram helps facilitate that for us easier than any other social media channel for a few reasons: • A picture is worth a 1,000 words • A photo can’t lie (Photoshop excluded) Great photos have a huge, instantaneous impact on a person; and as we are a global brand, can speak to anyone no matter their language. ________________________________________ Q: What motivated your choice to join Iconosquare? A: With over 400 hotels around the globe, many with their own unique Instagram accounts, we needed a platform that made it easier to monitor and track all content related to Radisson Blu. Iconsquare’s easy to use interface and analytics makes it much easier for us to keep on top of guests’ interactions and engagements with us on Instagram. ________________________________________Q: How has UGC (User-Generated Content) helped you develop your account? A: This year especially we are focusing on putting our fans first. We’ve introduced our new #Guestagram hashtag, where we curate our fans’ photos hash tagged #RadissonBlu and then feature on our Pinterest, Facebook and Blog. We really want to tell our fans stories about their adventures and vacations. They’re already generating huge amounts of content, completely without any prompting, for us; so we hope to be able to help showcase them more in the future as they are some of our best brand ambassadors. Pic credit: @samanthalisanewman

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/24 22:07:12