Read the full interview: http://bit.ly/RADISSON-ITW ________________________________________ #IconosquareInterview #smm #tourism #socialmedia #radissonblu #marketing #brunchtime @radissonblu 1/3 ________________________________________ Key Statistics Engagement Rate: 3.29% Posts on Hashtag: 62,8K Average Number of Likes: 108 Average Posts per Week: 6 ________________________________________Question: @radissonblu posted its first Instagram picture on the 15th of October 2013. Why did you choose to join Instagram? Answer: Great imagery has always been a very important part of the Radisson Blu marketing strategy. It’s the quickest and easiest way to show our customers all of our iconic, stylish and sophisticated properties and give them a ‘feel’ for the brand. We joined Instagram in 2013 because we wanted to show our fans a unique perspective from our hotels that they wouldn’t necessarily get from our .com website. Instagram was just a natural progression to help connect our fans to some of their favorite destinations and hotels. ________________________________________ Q: How relevant is Instagram for a brand like yours? A: Extremely! The best way to transport people to a destination is through stunning imagery. That’s what people want to see when they are looking to travel – or even just to be inspired. We’re trying to make people say, ‘Wow – I want to be there’ when they follow our Instagram channel. ________________________________________Q: How do you measure your brand influence on Instagram? A: Our main ways of measuring our brand influence are our follower growth and how high engagement is for each post. We’ve noticed that the posts we do that feature our guests’ content tends to perform the best. However, we’re always trying to feature new and unique imagery to see what sparks our followers’ imaginations. Pic credit: @kate_morozova

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/24 19:16:32