#IconosquareInterview #smm #socialmedia #marketing @runwaydreamz 2/3 ________________________________________ Key Statistics Engagement Rate: 1,03% Posts on Hashtag: 34,7K Average Number of Likes: 7,8K Average Posts per Week: 18 ________________________________________Q: What is the philosophy of your Instagram account/strategy? A: Our strategy is to post several times a day, and not just content that speaks directly about our product, but also things that we feel is universally inspirational, motivational, goal-oriented, comedic, etc. What differs us from many companies is that some just really curate any content, any image, and but we strongly feel that any instagram account needs to feature relevant content with a clear aesthetic. We always make it point to include a message to customers in their invoice, “Please use hashtag #runwaydreamz, for a chance to be featured in our Instagram” it’s something we’ve done since the beginning that has proven effective. We additionally include it in all e-newsletters, and correspondence. ________________________________________ Q: What motivated your choice to join Iconosquare? A: Iconosquare is a great platform to measure behavioral analytics, and what impact our posts and scheduling have on our audience. Additionally, we joined as a means to see if we were in fact reaching our desired target market, and in what regions of the world. ________________________________________Q: How do you measure your brand influence on Instagram? A: We measure our influence by the number of likes, and comments. KPI – 8,000+ likes. ________________________________________ Read the full interview: http://bit.ly/RWDZ-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/24 06:05:04