Read the full interview: http://bit.ly/RADISSON-ITW ________________________________________ #IconosquareInterview #smm #tourism #socialmedia #radissonblu #marketing @radissonblu 3/3 ________________________________________ Key Statistics Engagement Rate: 3.29% Posts on Hashtag: 62,8K Average Number of Likes: 108 Average Posts per Week: 6 ________________________________________Q: On your last 100 media posted, you have 5 videos. What is the goal of these videos? How have they helped you? A: With video we try to show people some of the key advantages of staying with us; as well as behind the scenes exclusives. Especially for some of airport hotels, it’s great to show with things like Hyperlapse just how quickly they can go from their room to the airport terminal. ________________________________________ Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: We always try to spread any campaign we are running across as many platforms as possible. For example, this past holiday season we asked people to submit their holiday photo with the hashtag #FestiveBlu. The best photo each week was featured across all our social media channels, and they also received a gift card that could be used for a free stay at Radisson Blu. We also try to engage people by asking questions or using the photo to tell them a #Little Known Fact’ about the hotel or the city. ________________________________________Q: When posting a media, what is your Like/Comment threshold that makes it acceptable? A: The Radisson Blu brand is a relatively new brand on the social media landscape, with 3,000 followers, with most of our growth being purely organic. We like to see around 100 ‘likes’ and 2-3 comments per post, but obviously Instagram is not an exact science. Some photos you think will do well underperform, and others get 200 ‘likes’ seemingly for no reason. We’ve learned a lot about what works and what doesn’t just by simply experimenting with content as much as possible. Mostly, we try not to be predictable and show content that’s relevant to our guests as much as possible.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/25 01:00:00