Read the full interview: http://bit.ly/DESIGN-ITW ________________________________________ #IconosquareInterview #smm #DesignMuseum #socialmedia #art #design #london #marketing @designmuseum 3/3 ________________________________________ Key Statistics Engagement Rate: 1,44% Posts on Hashtag: 26K Average Number of Likes: 405 Average Posts per Week: 9 ________________________________________Q: How do you measure your brand influence on Instagram? A: We look at everything from the number of followers to the depth of the comments. As a museum, there are so many different ways that you want your audiences to interact with you – they’re all equally important. We also monitor any media coverage from bloggers and journalists. ________________________________________Q: What is the philosophy of your account? A: We see it as being the same as the museum as a whole: Design is everywhere Design is for everybody Design is global Design is not only about things, but about what they do and what they mean Design is a process that responds to needs, and creates change and improvement Design is a vital tool that shaped and shapes the world ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: It’s too hard to pick just 3 accounts! Coming up we have an exhibition on bikes so we are looking at lots of cycling posts at the moment. It’s always interesting to see what other cultural institutions are up to as well,@barbicancentre and @themuseumofmodernart are very strong at the moment, @itsnicethat is great for quirky design stories. ________________________________________Q: Anything else you would like to add or share with the community? A: We have some exciting opportunities for followers to get involved with around the move from Shad Thames to Kensington. Stay tuned!

iconosquareさん(@iconosquare)が投稿した動画 - 2015/07/09 02:04:00