Read the full interview: http://bit.ly/MOTIVES-ITW ________________________________________ #IconosquareInterview #smm #motivescosmetics #socialmedia #cosmetics #marketing @motivescosmetics 1/3 ________________________________________ Key Statistics Engagement Rate: 0,46% Posts on Hashtag: 422,8K Average Number of Likes: 8,7K APW (Average Posts per Week) 56 ________________________________________Question: @motivescosmetics posted its first Instagram picture on the 24th of January 2012. Why did you choose to join Instagram? Answer: “Instagram is all about the visual content so when I saw women creating looks with our cosmetics and sending them to us, it was a natural next step. Women crave help on how to create looks using our make up and frankly all brands. I think most women appreciate the education we give through @motivescosmetics on how to create the perfect smokey eye or a lesson on contouring and bronzing. To be able to show them finished looks through Instagram photos and tutorial videos is incredibly rewarding for me as the creator of the line. You want your followers and customers to get the maximum benefit from the products you sell.” ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: “Instagram creates the conversation about our make up. We learn what women like and how they use the products. It gives us incredible data as we move forward and create new products for the marketplace. It engages people to want to buy and try the products by the visual posts because they follow people they trust. It has changed the way we do business as it is the largest referral network in history.”

iconosquareさん(@iconosquare)が投稿した動画 - 2015/06/25 21:39:28