Read the full interview: http://bit.ly/RONALD-ITW ________________________________________ #IconosquareInterview #smm #RonaldMcdonald #socialmedia #lol #marketing @ronaldmcdonald 2/3 ________________________________________ Key Statistics Engagement Rate: 5,02% Posts on Hashtag: 87,7K Average Number of Likes: 588 Average Posts per Week: 2 ________________________________________Q: On your last 100 media posted, 17 of them are videos. Why? How have they helped you regarding the promotion of your account? A: Ronald has the unique ability to connect with people, and videos allow for that personal connection. By using a mix of video and photos, we can share his travels to unique locations and events in multiple ways. For some of his experiences, videos can better share Ronald’s adventures in a unique way than images, and having the flexibility is nice. ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: Ronald’s account is promoted in traditional media during interviews and on our brand’s other social channels. Also, when Ronald meets people or is at an event, he encourages them to follow him on Instagram and to use#ronaldmcdonald when posting photos to their own accounts. Ronald also met a fan via Instagram and visited the fan & his family in Sweden. You never know where he might appear! All of the follower growth and engagement has been organic – a testament to the power of the Ronald brand. ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: Ronald has so many friends around the world that he can’t possibly recommend only three accounts, but he does encourage everyone to follow Ronald McDonald House Charities – @RMHC – on Instagram!

iconosquareさん(@iconosquare)が投稿した動画 - 2015/06/13 00:49:20