Read the full interview: http://bit.ly/LAPERLA-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #fashion #marketing @laperlalingerie 3/3 ________________________________________ Key Statistics Engagement Rate: 1,25% Posts on Hashtag: 81K Average Number of Likes: 1,7K Average Posts per Week: 15 ________________________________________Q: On your last 100 media posted, none of them are videos. Why? Is managing your account with pictures more efficient than videos? A: Our Instagram video strategy is currently limited to key events, such as Atelier catwalk show that took place during Paris Couture Fashion Week in January and our seasonal behind the scenes videos of our advertorial campaigns which are shot with acclaimed fashion photographers Mert and Marcus. For the F/W15 season we will be introducing beautifully shot videos that showcase the craftsmanship of each collection from the new season. We can’t wait to share these with our Instagram audience and monitor the engagement that follows. ________________________________________Q: How do you measure your brand influence on Instagram? A: Our main KPIs are follower growth, engagement, hashtag impact and followers’ locations. ________________________________________Q: What is the philosophy of your account? A: La Perla’s Instagram strategy is to promote beautiful imagery that showcases who we are as the leading luxury lingerie and swimwear brand. We present to our followers exclusive imagery featuring global supermodels, the very latest La Perla products that are available to buy, an insight into our design process and stunning high fashion editorials.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/06/04 07:02:40