Iconosquareのインスタグラム(iconosquare) - 5月29日 06時15分

Read the full interview: http://bit.ly/NASA-ITW

________________________________________ #IconosquareInterview #smm #socialmedia #education #nasa #marketing #space @NASA 4/5

________________________________________ Key Statistics
Engagement Rate: 3,89%
Posts on Hashtag: 662,2K
Average Number of Likes: 120K
Average Posts per Week: 7

________________________________________Q: How do you measure your brand influence on Instagram?
A: While we don’t look at key performance indicators, we look at the overall reach. The Space Act of 1958 that created NASA instructs us to try and reach the widest practicable audience possible. So, our primary goal is to get as many people possible excited about our content of space exploration and discovery.

________________________________________Q: What motivated your choice to join Iconosquare?

A: At NASA, we’re constantly evaluating new platforms and tools that connect NASA’s story to the public and help us measure our success.

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