Read the full interview: http://bit.ly/NOLA-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #followyourNOLA #tourism #marketing @visitneworleans 2/3 ________________________________________ Key Statistics Engagement Rate: 4,46% Posts on Hashtag: 67,4K Average Number of Likes: 1,7K Average Posts per Week: 10 ________________________________________Q: How has UGC (User-Generated Content) helped you develop your account? A: Sourcing UGC from our campaign hashtag has been a huge asset to our account. We capture authenticity from the iconic to the unexpected with #followyournola, which has more than 61,000 user-generated photos – each a single, unique snapshot capturing a distinct moment. We know that no two people have the same experience, and it is amazing to see the diversity of the city through our visitors’ eyes. Our tourists also help us discover new things and keep our pulse on how people are exploring to continually learn, analyse and optimize our efforts. ________________________________________Q: What motivated your choice to join Iconosquare? A: Numbers don’t lie. We strongly believe in using insights and analytics to get a grasp of what our audience likes and what they don’t like. Iconosquare is able to give us those numbers, which we then apply to our content strategy. For example, knowing the days of the week and times our audience is using the channel helps us to optimize posting. We measure performance and always seek to optimize our content. ________________________________________Q: How do you measure your brand influence on Instagram? A: Iconosquare has been our key tool for measuring growth, reach and engagement. We take into account the number of post likes and comments, increase in followers month over month, increase in #followyournola posts, and users who tag/mention us. We pay close attention to what works- from time of day, type of shot, crowds versus close-ups, food versus architecture versus live music- and challenge ourselves to inspire our community in fresh ways that deliver an authentic beautiful, portrayal of New Orleans.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/05/21 07:34:40