Read the full interview: http://bit.ly/hockeyCA-ITW ________________________________________ #IconosquareInterview #smm #tourism #socialmedia #hockeycanada #canada #marketing #sports @hockeycanada 2/3 ________________________________________ Key Statistics Engagement Rate: 6,67% Posts on Hashtag: 11,3K Average Number of Likes: 2,8K Average Posts per Week: 12 ________________________________________Q: How has UGC (User-Generated Content) helped you develop your account? How are you using it? A: Hockey Canada has hosted several user-generated content style contests, and they have helped us tremendously to connect with our fans and give us a glimpse into how hockey is a part of their day-to-day lives. ________________________________________Q: What motivated your choice to join Iconosquare? A: We were on the hunt for analytics solutions for Instagram so that we could track our performance and pivot our strategy based on real time data. Iconosquare was the first quality provider of Instagram analytics out there, and we still rely on it daily. ________________________________________Q: How do you measure your brand influence on Instagram? A: In terms of influence, we pay close attention to our engagement rate on posts as a performance indicator. When people heart, comment or re-share our posts, it increases our possible impressions and visibility, helping us to get the word out about Hockey Canada’s Instagram presence.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/05/07 07:11:12