Read the full interview: bit.ly/TENNESSEEAQUA-ITW ________________________________________ #IconosquareInterview #smm #tourism #socialmedia #nature #marketing @tennesseeaquarium 3/3 ________________________________________ Key Statistics Engagement Rate: 4,75% Posts on Hashtag: 11,8K Average Number of Likes: 153 Average Posts per Week: 2 ________________________________________Q: How do you measure your brand influence on Instagram? A: We mainly look for our Instagram posts to grow in likes throughout a given day. It’s also important to see that number growing from day to day along with our number of followers. We have a pretty solid engagement rate right now and we want to stay mindful of that as our account grows in followers. ________________________________________ Q: When posting a media, what is your Like/Comment threshold that makes it acceptable? A: While this account is still relatively small for us, when compared to Twitter or Facebook – where most people in our region currently spend their social networking time – we want our Instagram followers to be active and engaged and hope that we continue to attract an enthusiastic audience organically. As long as we are growing, we’re happy. ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: @NatGeo is always inspiring. We love all of the beautiful animal shots posted by Photo Ark photographer Joel Sartore (@joelsartore). We also check out @GoPro quite often. ________________________________________Q: Anything else you would like to add or share with the community? A: We plan to increase our storytelling for the Tennessee Aquarium Conservation Institute (which recently joined Instagram as @tnacigogreen) with a lot of field conservation and research projects which we think people will find fascinating and inspiring.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/28 08:17:20