Read the full interview: bit.ly/TENNESSEEAQUA-ITW ________________________________________ #IconosquareInterview #smm #tourism #socialmedia #nature #marketing @tennesseeaquarium 1/3 ________________________________________ Key Statistics Engagement Rate: 4,75% Posts on Hashtag: 11,8K Average Number of Likes: 153 Average Posts per Week: 2 ________________________________________Q: How relevant is Instagram for an aquarium? A: Aquariums are very visual by nature. The old saying is true that a picture is worth a thousand words – especially if it’s a close up of a toothy shark or a freshly hatched baby turtle. Instagram is great for storytelling – and we certainly have a lot of stories to tell. ________________________________________ Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Travel photography is a big part of Instagram. Our experience has been that visitors will post photos and videos while they’re still inside the Aquarium or shortly after they leave. It’s a great way to get instant feedback on what is catching their eye! It’s also fun to see photos of families who visit and to know that we are part of a special memory for them. ________________________________________Q: How often are you using Direct Message to contact your fans? Has it helped you? A: We haven’t used Direct Message as of yet. We do engage in conversation with our visitors through comments. Whenever we find posts from recent guests in which they ask a question about an animal or a specific behaviour that they saw, we reply with an answer and it really helps to reinforce our expertise in animal care and fun animal facts. Just this week, someone posted a photo of her favorite jellyfish at the Aquarium, but noted that she had forgotten what it was called. We found her post, gave her the name of the animal and she actually ended up sharing that interaction later on Twitter!

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/28 03:40:00