Read the full interview: http://bit.ly/NOLA-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #followyourNOLA #tourism #marketing @visitneworleans 3/3 ________________________________________ Key Statistics Engagement Rate: 4,46% Posts on Hashtag: 67,4K Average Number of Likes: 1,7K Average Posts per Week: 10 ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: We rely heavily on UGC to engage followers. We recognize and honor people for their beautiful photos of our city, which they then share with their communities, further expanding our reach and exposure in an organic and authentic way. UGC has been our main approach, but we have also hosted numerous influencers and invited them to capture NOLA as they see it on Instagram to expose the city to their own followers. Our most recent practice has been our Surprise and Delight initiative in which we seek out fans posting positive sentiment about New Orleans or using #FollowYourNOLA on Instagram, and we surprise them with a t-shirt from our online store. Another great aspect of New Orleans is that we have a thriving local community to help us amplify our reach and discover new gems that we can share. We often partner with local businesses and influencers for contests, and doing so has taken our channel to new heights. ________________________________________ Q: What is the philosophy of your account? A: We have an “Only in NOLA” value proposition. When posting to Instagram we ask ourselves: Is this a representation of the real New Orleans? Is it beautiful? Does it evoke an emotional response? Does it go beyond stereotypes of the city and tell a story? Through this litmus test we seek to differentiate NOLA from other travel destinations and highlight our one-of-a-kind experiences that no one else can offer.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/05/21 14:58:24