Iconosquareのインスタグラム(iconosquare) - 5月22日 03時20分

Read the full interview: http://bit.ly/WVU-ITW

________________________________________ #IconosquareInterview #smm #socialmedia #education #WVU #marketing @westvirginiau 1/3

________________________________________ Key Statistics
Engagement Rate: 8,22%
Posts on Hashtag: 343,8K
Average Number of Likes: 1,6K
Average Posts per Week: 4

________________________________________Question: @westvirginiau posted its first Instagram picture on the 30th of January 2013. Why did you choose to join Instagram?
Answer: It was very clear to us that Instagram was the next big social media platform at that point. Our campus and our state have so many beautiful aspects to them, so Instagram (and other visual forms of social media) suit us very well. We also realized students really enjoyed Instagram, and we thought we could bring something different as they scrolled through the app.

________________________________________Q: How relevant is Instagram for a University like yours?
A: It’s very relevant and continues to increase in importance each day for us. We’ve found current and prospective students have slowly begun to migrate away from older social media platforms like Facebook and Twitter and head for Instagram and Snapchat, among others. At WVU, we make it a priority to post photos and videos on Instagram multiple times per week – and really try to engage our various audiences through likes and comments.

________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers?

A: Instagram gives us an opportunity to build a better visual representation of ourselves as a University. While many other social networks benefit from adding visuals, Instagram relies fully on visual content. This brings people in, and it helps to illustrate stories, ideas or events in ways that words can’t always do. By focusing on a visual platform like Instagram, we’re able to tell stories in unique, visual ways instantly and captivate a new audience.

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