Read the full interview: http://bit.ly/NASA-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #education #nasa #marketing #space @nasa 2/5 ________________________________________ Key Statistics Engagement Rate: 3,89% Posts on Hashtag: 662,2K Average Number of Likes: 120K Average Posts per Week: 7 ________________________________________Q: How relevant is Instagram for a brand like yours? A: Instagram is a great way for us to share science data and NASA stories through visuals. Not only that, it reaches a different audience that often isn’t exposed to our brand or content. Our primary goal is to reach as many people as possible, and through platforms such as Instagram, we can show how NASA and space are relevant to their lives. ________________________________________Q: With more than 662K posts made with the #nasa hashtag. How has UGC (User-Generated Content) helped you develop your account? How are you using it? A: We have a program called a NASA Social, where we bring our social media users in-person to agency events, such as a launch, and give a behind the scenes experience. That has helped us build a strong social media community that shares our story from their perspective and their images on their own accounts. By leveraging the content our community creates, we’re able to reach a lot more people throughout the world, as our NASA Social community helps tell our story.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/05/29 00:47:12