Read the full interview: http://bit.ly/MARANGONI-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #education #fashion #marketing @istitutomarangoni 2/3 ________________________________________ Key Statistics Engagement Rate: 1,77% Posts on Hashtag: 10,3K Average Number of Likes: 105 APW (Average Posts per Week): 2 ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Instagram helped us to show the creative soul of Istituto Marangoni through the universal language of pictures representing a sort of visual influence in the fashion and design areas. Actually, Instagram plays an important role for many teens and young adults, supporting and inspiring them along their self-expression. So it helped us to involved our students and potential ones, trying let them feel part of Istituto Marangoni World. ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: We believe that, sometimes, images can tell better than words, that’s why share we contents about Istituto Marangoni events, initiatives and courses using high quality images aiming at generating emotion and interaction. We use to involve our students in dedicated content creation activity to make them ‘brand ambassadors’. For example, on the occasion of the Milan Design Week we invite our students to catch main trends and best exhibition using a dedicated hashtag #IMdesignTips. Best contents have been collected in a trend board to be published on one of the main Italian Design magazine. Moreover, during the last Milan Fashion Week we involved students in an activity in partnership with @shoescribe: #SeekingCinderella. Students were asked to catch best moments of an influencer engagement activity using a dedicated hashtag. Best images have been shared on Istituto Marangoni account including a mention of the author.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/05/30 03:08:00